Everything we do is based on values that reflect who we are as a company, as a team, and as individuals. Improving lives through extraordinary service and education using fair, innovative and transparent financial solutions.
Integrity
Even when no one is looking.
Win as a Team
Give your maximum effort every day. Stay aligned to your targets and responsibilities and execute them with precision.
Make Their Day
Go above and beyond to provide the best possible service to others.
This includes customers, dealers, teammates and anyone else you meet.
Be a good person, give great service and expect the same in return.
Be The Teacher
Take every opportunity to teach and enlighten your customers and teammates.
Help them to learn and grow; and support them on their journey to build better credit and a better life
Be The Student
When it’s your turn to be the student, listen to feedback, hear the other person, focus on improving.
Ask for help when you need it.
Decisions Using Data
Take the guess work out of it and use real data to drive your decisions.
Core Values
A great culture is the driving
force behind our B-HAG!
Big Hairy Audacious Goal
Triple our portfolio
In 2022 by offering multiple product lines to customers throughout the United States and voted one of the top places to work in Florida.
Employee Attributes
Traits, Virtues, and Quirks of a CRUSAFin All-Star
Perceptive
Have insight and intuition; stay focused and alert. Know (and do) what needs to be done without being asked.
Incredible
Be extraordinary. Be remarkable. Your super-powers are the key to your success, and the success of Credito Real USA Finance.
Innovative
Think and be creative. Introduce new ideas.
Respectful
Nobody likes a jerk ... be considerate of your peers.
